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YOUR BRAND INFLUENCE
A 1-Day Workshop to Help You Learn The Art and Science of Building an Influential Leadership Brand
Welcome to the 2023-2024 SLBDI Fellows Program
Save Your Notes
Session Notes and Ideas
Use the section below to capture your notes and insights from the program:
What have you learned?
* Research shows that you will lose most of what you hear today unless you engage by recording what you have learned.
Exercises
Complete these exercises to help you build your influential personal brand.
Discovering the foundation of your PERSONAL BRAND
Answer the following questions to begin to unearth the essence of your personal brand
1. What are the strengths that others acknowledge in me?
2. When working on a team, what roles do I seek to fulfil?
3. When faced with an overwhelming obstacle, what are my “go to” skills to overcome it?
4. What was the most successful project I ever tackled and what made me successful?
5. What skills are missing? What skills would I like to build but have not yet had the opportunity to practice?
Your PERSONAL BRAND is the experience others have of YOU!
What are 6 words that describe the experience others have when the interact with you?
Use the Brand Attributes chart in the link section for inspiration.
Craft Your Personal Brand Statement (PBS)
Write your personal branding statement
Your Magnetic Marketing Message (AKA Your Elevator Pitch)
Write your Magnetic Marketing Message below:
Refer to the Magnetic Marketing Message image in the link section for more details.
Your Monthly Stakeholder Update
Record the following below 1) Your Professional Development Goals, 2) Your accomplishments, 3) Your challenges, 4) Your request for feedback, and 5) What you need in order to be even more effective.
Post-Work and Resources
These tools and exercises will help you continue building your influential personal brand.
Resources and Links
Get a Free Digital copy of my book and my Crush Your Next Performance Review Competency Examples
As a thank you for taking a moment to provide feedback, I am offering you these two resources.
https://talk.ac/lethiaowens?code=GAMECHANGER
Brand Influence PowerPoint Presentation
The PowerPoint will be shared once the program is over
https://lethiaowens.com/wp-content/uploads/2023/10/SLBDI-2023-Presentation-Shareable-Version.pdf
You Were Born for Greater Video
Inspirational video by Lethia Owens, CSP - Personal Branding Speaker
https://youtu.be/lmsLMNZqzBA
Brand Attributes Chart
Brand attributes to describe your core values, strengths, personality and image.
https://lethiaowens.com/wp-content/uploads/2023/10/SLBDI-2023-Presentation-Attributes.jpg
Craft Your Personal Brand Statement (PBS)
Use this tool to to craft your Personal Brand Statement
https://cdn.filestackcontent.com/1BoOwtRTwWDU8kWQHFPF
Your Magnetic Marketing Message (AKA Your Elevator Pitch)
This tool will help you craft your magnetic marketing message.
https://lethiaowens.com/wp-content/uploads/2023/10/Magnetic-Marketing-Message.pdf
Your Monthly Stakeholder Update
This tool can be used to help you effectively articulate your value and contribution to your superiors and mentors.
https://lethiaowens.com/wp-content/uploads/2023/10/Monthly-Stakeholder-Update.pdf
Personal Brand Assessment
360Reach has always been a valuable and popular resource for understanding your personal brand from the outside in. Nearly two million people have used it! When you order, use the promo code: ALLNEW360 and you’ll get 20% off!
https://careerblast.tv/personal-branding-products/360reach-personal-branding-survey-new/
Your Brand Influence Book by Lethia Owens
In “Your Brand Influence: The Art and Science of Building an Influential Personal Brand,” renowned Personal Branding and Growth Strategist, Lethia Owens, guides you on an inspiring journey of self-discovery and transformation.
https://LethiaOwens.com/Books
StrengthsFinder 2.0
You Are Unique. You Are Powerful. Be Confident With Who You Are. Live Your Best Life Using Your Strengths.
https://www.gallup.com/cliftonstrengths/en/home.aspx
Power Phrases by Meryl Runyon
Easy-to-master techniques for more effective communications in all areas of life.
https://www.amazon.com/Power-Phrases-What-Mean-Want/dp/0071424857
Lifescripts: What to say to get what you want in life's toughest situations by Stephen Pollan
From a heart-to-heart chat with a friend to a boardroom confrontation with a CEO, scripts provide a map to navigate successfully through the most complicated and dreaded situations you may face in your career, business, and personal life.
https://tinyurl.com/ycxbad43
SLBDI 2023 Fellows Group Photo
From the SLBDI 2023 Fellowship Program
https://lethiaowens.com/wp-content/uploads/2023/10/Zoom_Group_Photo_10.19.2023_3.59-PM-EDT.png